Complete Rules + Guidelines

Complete Rules + Guidelines

Women’s March Global is a grassroots, global network brought to life by our Community of individuals working all over the world – which calls for some ground rules. Here, you’ll find the complete set of rules for starting a Women’s March Chapter or hosting a Women’s March Chapter Event, from start to finish. The rules are non-negotiable and mandatory for all Women’s March Global Members and Organisers. It’s both our job and yours to maintain the integrity of the Women’s March Global vision.

GENERAL

Spirit/Purpose: Your Women’s March Chapter/Event should strive to embody the vision and spirit of Women’s March Global, creating a Community that positively impacts your city, town, region, country, and the greater Women's March Global network. Chapters/Events must never be driven by personal, religious, or commercial agendas. Chapters/Events must adhere to the H.E.R.S. Framework and the Women’s March Global Unity Principles.

Ownership: The Women’s March mark and name belong to Women’s March and Women’s March Global and are licensed to Women’s March Chapters under a free license for use. All Women’s March Chapter social media properties belong to the Women's March Chapter.

The Women's March Chapter Ambassador should register all social media properties in the Chapter’s name, giving admin access to one or more individuals on the Chapter’s Leadership Team. This includes those running the social media for Chapter Events. If for any reason a Women’s March Chapter ceases to exist (the license expires or is revoked), all social media properties revert to Women’s March Global.

Funding/Fundraising: Your Chapter should build and support our vibrant Global Community and should not be commercially motivated. Chapters may anticipate the annual cost of operations, create a budget, and raise funds to cover costs. You may raise funds to cover costs for Chapter Events/activities, but any excess funds or profit resulting from such fundraising should be reinvested in future Chapter Events/activities. Fundraising must not exceed 10% more than the annual budget.

We recommend that your Chapter does not charge Membership fees, unless the laws in your country require this. In the rare case that your country’s laws require Membership fees for chapter-structure organisations, it should be a nominal fee. Make sure you have a subsidy system in place for those that are unable to pay the fee, no matter how small it might be.

Sponsors: Weapon manufacturers, tobacco companies, alcohol companies, politicians, political organisations, PAC-type organisations, religious organisations, and/or companies that violate World Health Organization codes of marketing are not allowed to act as sponsors for Women's March Global, Women’s March Chapters, Women’s March Global or Chapter Events, or in any association with the Women's March Global Brand. All sponsors should be in line with the Women’s March Global Unity Principles.

Naming: Your Women’s March Chapter is named after the city or town you live in, or the university, college, or school you attend. The naming convention for your Women's March Chapter Event must follow the naming of your Women's March (Chapter Name) Chapter. You will use your Chapter Name and combine it with the Event Type: Action, Conference, Huddle, March, Salon, or Vigil. For example, Women’s March (Chapter Name) (Event Type).

Co-naming: Coming soon!

Co-branding: Coming soon!

STARTING A CHAPTER

Purpose: Your Women’s March Chapter is part of your community and part of a global movement. Starting a Chapter will help you make your city, town, region, or school a better place for all women. The Chapter model is at the heart of what we do.

Goals:

  • Create and facilitate a more engaged community
  • Support and promote networking
  • Connect with like-minded community partners
  • Encourage diversity and intersectionality
  • Welcome new community members
  • Host meaningful discussions and actions
  • Be open to all voices and ideas that support the Women’s March Global goals
  • Be diverse

Chapter Ambassador: The Women’s March Chapter Ambassador is the senior Leadership role in every Chapter. The Chapter Ambassador holds the rights to head the Women's March Chapter for your town, city, or school and acts as the Chapter liaison with Women's March Global for the 2 year term. Each Women's March Chapter Ambassador must agree to all terms in the Women's March Global Chapter/Ambassador Engagement Agreement.

Chapter locations: While we do allow for multiple Chapters in large cities, consider collaborating with an existing Chapter rather than starting a new Chapter. Check the Women's March Global Chapter List to see if there is already a Women's March Chapter in your community. You may also start a college, university, or school Chapter, or a Youth Chapter. Youth Chapters must have an adult over the age of 18 sponsor them as co-Chapter Ambassador.

Application: To start a Chapter, the person who will be the Chapter Ambassador should fill out this short form. By filling out the form, the Chapter Ambassador both submits an application for the new Chapter for your city, town, or school and also agrees to hold the free license from Women’s March Global for your Chapter.

The Chapter Ambassador agrees to uphold the following: Women’s March Global Branding and Communications Guidelines, Women’s March Global Chapter Complete Rules and Guidelines (this document), Women’s March Global Chapter/Ambassador Engagement Agreement, and the Women’s March Global Unity Principles and mission.

Naming: Your Women’s March Chapter is named after the city or town you live in or the university, college, or school you attend. Make sure your Chapter Name and branding follow the Women’s March Global Branding and Communications Guidelines. If you are applying for a Women’s March Chapter as part of your college, school, or university, you may use the name of your school (e.g. Women’s March OxfordU Chapter or Women’s March Stanford Chapter).

Your Chapter Name will be approved by the Women’s March Global Team. Once approved, that is the only Name you may use to refer to your Women’s March Chapter.

Governance: All Women's March Chapter Ambassador and Leadership roles are volunteer. Chapter Ambassadors hold 2 year terms. Every even numbered year, beginning in 2020, a new Women's March Chapter Ambassador must be elected by the community with input from the Leadership Team.

The Chapter Leadership Team should be comprised of 4-5 community members. (This is flexible depending on the size of your Chapter.) The Leadership Team is selected from the community and should be as diverse as possible. Members of the Leadership Team must become Members of Women’s March Global on the Platform.

We suggest that each member of the Leadership Team be assigned one (or more, if so desired) of the following optional positions: Chapter Co-Ambassador, Communications Coordinator, Community Coordinator, Community Event Producer, Community Treasurer, Community Partnerships/Sponsorships, Community Ideator, Community Connector, Community Storyteller. It is up to your Chapter Leadership Team to decide which of these roles are needed based on the activities of your Chapter. Only the Chapter Ambassador role is required.

Meetings: The Chapter Leadership Team should strive to hold weekly meetings (either in-person or online) to discuss internal strategy. They should also hold regular external network- and volunteer-building meetings to establish footing within the community.

Elections: Elections should be held every 2 years. The process must be as open and transparent as possible and in accordance with your country’s association governance guidelines. If needed, the Women’s March Global Team would be happy to moderate. Please email community@womensmarchglobal.org.

Partner Chapters: We encourage like-minded and affiliate groups and sister organisations to join our Platform. As a Partner, you can either start a Chapter or host an Event. Partners are listed on our Map and Calendar and provided with access to Events pages. We will work to strategically integrate Partners into the Platform in the most impactful and beneficial way. Read about joining as a Partner for more information on how you can participate.


HOSTING AN EVENT

Purpose: Our Events are the core of the Women’s March Global Platform, enabling local communities and individuals to have a voice, take action, and initiate change.

Goals: Your Event should strive to:

  • Keep the community activated and connected between the larger Women’s March Global Events
  • Communicate needs and concerns, and formulate plans to take action
  • Engage with your local community and seek to incorporate people of all races, religions, ages, genders, etc
  • Update each other on Chapter progress and promote transparency
  • Encourage, uplift, and enable each other to create a positive and open environment where daring discussions are the norm and not the exception
  • Provide a platform for all women to engage, connect, learn, and mobilise

Initiating an Event: A member of the Chapter Leadership Team should fill out the Event Application Form to plan your Event. To access the Event Application Form, click your Profile icon in the top right of the site, and click ‘Admin’. From there, you will see an Events column on the right side of the page. Click ‘Create an Event’ to start a new Event. Once you fill out the Event Page, your Event will be listed on the Global Map on the homepage and the Global Event Listing page.

Type: Your Women’s March Chapter Event should take one of the following Types: Action, Conference, Huddle, March, Salon, or Vigil. Further definitions of these types can be found at Event Types.

Format: Your Event’s format will depend on its Type. Please see Event Types for more information.

Naming: The naming convention for your Women's March Chapter Event must follow the naming of your Women's March (Chapter Name) Chapter. You will use your approved Chapter Name and combine it with the word Action, Conference, Huddle, March, Salon, or Vigil. For example, Women’s March (Chapter Name) Huddle.

Theme: Select a simple theme and fill it out on the Event Application Form to help other Chapters understand what you are convening around. You should also create a hashtag that is complementary to your theme. If another Chapter has already held an Event with your theme, consider using their hashtag in order to continue the conversation.

Non-commercial: Women's March Chapter Events should not put forward any religious, corporate, or inflammatory political agenda using us-vs-them language. While Events are not intended to be fundraisers for other causes or organisations, exceptions may be made on a case by case basis. Email an outline of your event idea to partnerships@womensmarchglobal.org for approval.

Political Candidates: Women’s March Chapter Events can never be used to explicitly endorse or reject a candidate for political office.

Event Organisers: All Event Organisers are volunteers. An Event Producer or Coordinator should be appointed for each Event. This person can be a member of the Leadership Team or another Volunteer. This person should be given access (if they do not already have it) to all of the Chapter’s websites and social media accounts for the duration of the Event (including pre-planning and post-Event follow up). Organisers cannot be speakers at Events to which they contribute.

Speakers: Speakers should be complementary to the theme of your Event.

Speakers should be able to speak broadly on issues connected to the H.E.R.S. Framework and the Women’s March Global Unity Principles. They should also address key issues that can educate, empower, and promote positive change in their communities.

Women’s March Chapter Event Organisers are responsible for procuring and handling their own speakers. Women’s March Chapter Events cannot pay speakers. No one can pay to be included in the program. Speakers at your Event cannot sponsor any part of your event, in-kind or otherwise.

Speakers at Women's March Chapter Events should not put forward any religious (including new age) or corporate agenda. Speakers should also not have an inflammatory political or religious agenda, nor use polarising “us-vs-them” language. Women’s March Global reserves the right to insist on their removal from Women’s March Global, Women’s March, or Women’s March Chapter branded distribution outlets. Women’s March Chapter License renewal is unlikely in such an occurrence.

Speakers should not promote their own products, books, or businesses or those of a company which employs them. The only exception is where they have specifically been invited to describe the ideas in their book, or to give a relevant product demo. In these instances, the focus should still be on the technology and/or ideas.

Speaker waiver: All of your speakers, performers, and other stage presenters must sign this speaker release form, giving Women’s March Global and others the right to edit and distribute video of their presentation. Please keep the signed form for your records, sending to Women’s March Global only upon request.

Admission: Your Chapter’s Events/activities are organised and run by volunteers with the key mission to support and build a vibrant Global Community, not to make a profit. So while you may charge a nominal fee to cover costs for Chapter Events/activities, any profit raised as a result of these fees should be reinvested in future Chapter Events/activities. Make sure you have a subsidy system in place for those that are unable to pay the fee, no matter how small it might be.

Attendance: Anyone in the community may attend an Action, Conference, Huddle, March, Salon, or Vigil. For some Events, you may choose to invite Women's March and Women’s March Global alumni, Women's March Chapter Members, or the general public. It is up to your Chapter and the Event Organising Team to decide if Events are open or invite-only. You should strive to make all audiences as diverse as possible. In doing so, you will add value to the overall Women's March Global experience.

Introduction Video: All Chapter Events should play this short opening About Women's March Global Video (coming soon) at the start of their Event, when technically possible. All Chapters should use the introductory title card at the beginning of any of your Chapter’s Event videos. The title card needs to show the correct Event logo for either an Action, Conference, Huddle, March, Salon, or Vigil. The title card should be visible for 3 seconds, and then fade to either white or Women’s March Blue, depending on which colour is being used.

Recording Content: All videos captured at your Event must be edited and uploaded to the Women's March Global YouTube Channel. Please make sure your speakers have rights to all images and music in their talks. Review and follow the Video Guidelines and the Women’s March Global Branding and Communications Guidelines. Please include the following statement on promotions, tickets, and Event programs: “This Women's March (Chapter Name) Event is being recorded. By participating you are agreeing to allow Women's March (Chapter Name), Women’s March Global, and Women’s March to use your likeness.”

Sponsors: Your sponsors must not drive the agenda or select speakers at your Event. Sponsors of your Event cannot be speakers and can never present from the stage. Weapon manufacturers, tobacco companies, alcohol companies, politicians or political organisations, and religious organisations are not allowed to act as sponsors for Women's March Global or Women’s March Chapter Events or in association with the Women's March and Women’s March Global Brand. While Events are not intended to be fundraisers for other causes or organisations, exceptions may be made on a case by case basis. Email an outline of your Event idea to partnerships@womensmarchglobal.org for approval.

Merchandise: Women's March Chapter Events may only sell Women’s March and Women’s March Global merchandise (coming soon). All proceeds must go back to supporting the local Women’s March Chapter and the Chapter’s Events.

Post-Event: All videos from your Event must be posted to the Women’s March Global YouTube Channel. Find further instructions in the “Video” section of this document or on the Video Upload page of the Wiki. Post your videos, stories from your Event, and images on your website and on the Women's March Medium Publication to share with the Global Community. We want to know how you felt it went! All Women's March Chapter Event Organisers should take the time to reflect and fill out a short feedback form (coming soon!) after the Event.

Partner Events: If you are a Partner Organisation or sister organisation and would like your own Partner page or Event page on the Women’s March Global domain, please email: partnerships@womensmarchglobal.org.


BRANDING

We’ve developed these Guidelines to help you and your community. Following these Guidelines will make our shared brand stronger: locally, regionally, and globally.

Women’s March Chapter logo: Your Women’s March Chapter logo is used to brand and market your Chapter. Your individual Chapter logo will contain the Women’s March mark, the Women’s March name and your specific Chapter Name. Your Women’s March Chapter logo should adhere to the Women’s March Branding and Communications Guidelines. Use it to represent your Chapter and your Chapter’s Event at all times.

Women’s March Chapter // Event naming reference: You should use your approved Women’s March Global Chapter Name, not just Women’s March. The name of your Chapter needs to be written as Women’s March (Chapter Name), with a space between Women’s March and your Chapter Name. Similarly, you should refer to your Event as Women’s March (Chapter Name) (Event Type) where Event Type is one of the approved Event Types: Action, Conference, Huddle, March, Salon, or Vigil. Your Event name should be written as Women’s March (Chapter Name) (Event Type) with a space between Women’s March and your Chapter Name and a space between your Chapter Name and the Event Type.

Women’s March Global and Women’s March logo: You may not use the Women's March Global or the Women's March logo as a stand alone logo in any communications or branding.

Women’s March Global naming reference: Do not say “Women’s March Global is coming to (Chapter Name)....” You should make clear in all communications that you are an independently organised Women’s March Chapter Event and are not Women’s March Global. Make clear that you are a Women’s March Chapter Event Organiser, and not an employee of Women’s March Global.

Women’s March Global and Women’s March: Women’s March and Women’s March Global are two separate organisations that share a brand and a name. Women’s March focuses solely on United States’ issues. Women’s March Global is a grassroots, global community that supports women all over the globe, including in the United States and Canada.

Name abbreviation // variation: On Instagram and Medium we ask that you use the circular Chapter logo (found in the Branding and Communications Guidelines) as your profile photo. The circular cropping could cause issues for Chapters with longer names. If breaking your Chapter Name into two lines will not work, an acronym or other recognisable abbreviation (e.g. an airport code) is acceptable in this one instance.


LICENSING

License holder: Women’s March Global considers the primary license holder to be the Chapter Ambassador of the Women’s March Chapter. If this is found to not be the case, or if the Chapter misuses the Women’s March Global or Women’s March name or logo, Women’s March Global reserves the right to revoke or not renew a license. Licensees under the age of 18 must have a supervising adult listed as co-Chapter Ambassador on their application.

License term: A new Women’s March Chapter Ambassador will be elected from within the Membership of the Chapter in September or October of every even numbered year. Licenses issued during the initial start period until December of 2018 will be valid until the next election cycle, or September-October 2020.

By January 2021, the new Chapter Leadership Team should be in place and the renewal form submitted. After the election the former Chapter Ambassador shall cease to use the title Chapter Ambassador to refer to themselves in any way.

License transfers: Every even numbered year, a new Women's March Chapter Ambassador will be elected from within the Membership of the Chapter. The next election cycle after the initial launch will be September - October 2020. The new Chapter Ambassador will complete a renewal form to continue the Chapter for 2 years. By January 2021, the new Chapter Leadership Team should be in place and the renewal form submitted.

License renewal // relinquishment: Women’s March Global reserves the sole right to discontinue a Chapter license for the following reasons: a Chapter fails to comply with any of the policies and guidelines of Women’s March Global, a Chapter misuses the name or logo of Women’s March Global or Women’s March, or if a Chapter fails to function effectively.


SOCIAL MEDIA

Sponsors: Political organisations may not use Women’s March Chapters, Events, or social media platforms to promote their agenda. Never mention your Event's sponsors on social media accounts. Sponsor names/logos (only) may be included in the footer of your email newsletter. There must be no further promotion of sponsors or related events/programs in the newsletter.

Political Candidates: Women’s Mach Chapter social media platforms may never be used to explicitly endorse or reject a candidate for political office.

Best Practices: Respect other people’s opinions. Avoid profanity, offensive statements, illegal content, unwanted solicitations, and anything else that might otherwise violate Members of the Community. We ask that you stay focused on issues related to women’s rights and each pillar of the H.E.R.S. Framework, avoiding self-promotion or the promotion of companies and initiatives that do not align with the Women's March Global or Women’s March mission or the Women’s March Global Unity Principles.

Hashtags: Hashtags should be simple and complementary to your Event’s theme. Encourage other Chapters to continue the conversation by using the same hashtag in future Events. If another Chapter has already held a similar Event prior to you, consider using their hashtag. By doing this, you can create a global conversation around a specific topic or issues.

Facebook: Your Facebook page name should mirror the approved name of your Women’s March Chapter e.g. Women’s March (Chapter Name) with no dashes, slashes, or parentheses. (Set up your Facebook account as a ‘Page’, not as a ‘Group’ or ‘Profile’.) Please use the square block form of your Chapter logo as your profile photo. In the ‘Info’ tab, include the ‘About Women’s March (Chapter Name)’ and ‘About Women’s March Global’ copy from the Branding and Communications Guidelines. Key individuals on your Chapter’s Leadership Team should be invited in as admin.

Twitter: The suggested handle format is @WMChapterName. (If WM + your Chapter Name exceeds the 15-character limit allowed for Twitter handles, contact us at [we need address here] with alternative suggestions, which we must approve.) You must use your official Women’s March Chapter logo as your Twitter image. Please use the square block form of your Chapter logo as your profile photo. No sponsor logos are allowed.

Instagram: The suggested handle format is @WMChapterName. (If WM + your Chapter Name exceeds the 30-character limit allowed for Instagram handles, contact us at [we need address here] with alternative suggestions, which we must approve.) Please use the circle form of your Chapter logo as your profile photo. The circular cropping could cause issues for Chapters with longer names. If breaking your name to two lines will not work, an acronym or other recognizable abbreviation (e.g. an airport code) is acceptable.

Medium: Your Medium Channel name should mirror the approved name of your Women’s March Chapter e.g. Women’s March (Chapter Name) with no dashes, slashes, or parentheses. Please use the circle form of your Chapter logo as your profile photo. The circular cropping could cause issues for Chapters with longer names. If breaking your name to two lines will not work, an acronym or other recognizable abbreviation (e.g. an airport code) is acceptable.

YouTube: All Women’s March Chapter Events must be recorded and uploaded to the Women’s March Global YouTube Channel. Follow the upload instructions in the Branding and Communications Guidelines.

Other social media channels: Region-specific social media tools are approved upon request. Other new properties or channels as they emerge will be approved upon request. Please email sysadmin@womensmarchglobal.org with any questions.

Email lists: Chapter email lists are the property of the Chapter and should be used only to promote or communicate information about your Chapter, Women's March Global, and Women’s March Events and activities.


PR + PRESS

Logos: Use your Chapter or your Chapter Event logo. Don't use the Women’s March Global or Women’s March logo at any time, and don't allow journalists to use it (in print or on video). Supply journalists with your Chapter logo.

Comments on Women’s March Global: The Women’s March Global Leadership Team should be the sole official spokespeople for Women’s March Global and the organisation as a whole; any journalist seeking comment from Women’s March Global should be routed through [media@womensmarchglobal.org].

Comments on Women’s March: Women’s March employees should be the sole official spokespeople for Women’s March and the organisation as a whole; any journalist seeking comment from Women’s March should be routed through press@womensmarch.com.

Press Releases: All news releases on a country level require Women's March Global approval before release. For approval, please email your draft to media@womensmarchglobal.org. When writing your news release, make sure to include the short paragraph describing: “What is Women's March Global” and “What is Women's March” and “What is Women’s March (City Name)” in the Branding and Communications Guidelines. We will aim to turn this around in 36 hours.

Interviews: Only Chapter Ambassadors and other members of the Leadership Team who have completed Women’s March Global media training should speak to the media. Training will be offered monthly.

Media Section on your Website: If you are planning on having media cover your Event, create a media section on your website. Direct all your media requests to a single, consistent resource.

What your Media Section should say:
All press requests should be sent to (Chapter Ambassador or Event Media Coordinator). (Chapter Ambassador) is the official spokesperson for Women’s March (Chapter Name). Please note that Women’s March (Chapter Name) Event Organisers are not able to speak for Women’s March Global or Women’s March. Any inquiry regarding Women’s March Global or Women’s March should be sent to:

Women’s March Global: media@womensmarchglobal.org
Women’s March: press@womensmarch.com

While we appreciate any coverage, we kindly ask that all journalists and/or bloggers be respectful of the difference between Women’s March (Chapter Name), Women’s March Global, and Women’s March.

Women's March (Chapter Name) is a local Chapter and community organisation of Women's March Global. Women’s March Chapters operate under an independent, free license from Women’s March Global. Any headline or text which implies ‘Women’s March Global’ or ‘Women’s March’ is coming to (Chapter Name) is misleading.

For more information on Women’s March Global, please visit https://womensmarchglobal.org/about/faq/
For more information on Women’s March, please visit www.womensmarch.com


SPONSORS + FUNDING

Fundraising: Where possible, find local partners/sponsors, not global companies, to support your Chapter activities. If a global sponsor is willing to sponsor your Chapter or Event, please email partnerships@womensmarchglobal.org. Identify partners and sponsors who will support your Chapter with in-kind investment or participation. Collaborate on your fundraising and grant writing efforts with other Chapters in your city, region, and country. You may be a lot more successful as a united front. Funding allocated within grant structures where specific requirements exist is allowed, but must be approved by Women's March Global. Add partner/ sponsor resources and presentations to the shared Women’s March Global Wiki.

Eligible sponsors: Weapon manufacturers, tobacco companies, alcohol companies, politicians, companies that violate World Health Organization codes of marketing, PAC-type organisations, and/or religious organizations are not allowed to act as sponsors for Women's March Global Events or in association with the Women's March Global Brand. All sponsors should be in line with the Women’s March Global Unity Principles.

Editorial Control: Sponsors can have no editorial control or veto power over your Chapter Events or other activities. All sponsors should be in line with the Women’s March Global Unity Principles, and should not expect promotion of their social, political, or business interests in exchange for their support. Should sponsors or partners undertake actions that are in any way connected to your Women’s March Chapter, you must ensure they are in keeping with the vision and mission of Women’s March Global and your local Chapter. Such action may be cross-promoted. In all cases, the sponsorship agreement must be disclosed transparently to the community in advance.

Payment: If possible, sponsors and individuals should pay vendors directly or find a fiscal sponsor to manage the accounting.

Donations: If needed, you may identify an existing non-profit or start a non-profit organisation to run Chapter activity funding through. The non-profit may not use the Women's March Global or Women’s March Brand, include the words ‘Women's March’, or any acronyms associated with Women's March Global or Women’s March.

Crowdfunding: You may use crowdfunding sites like Crowdrise or GoFundMe to raise funds for your Women’s March Chapter Events. All crowdfunding must follow the Funding guidelines laid out in the “Sponsors and Fundraising” and “General” sections of this document.

Social media: Do not endorse your sponsors via your Event's social media properties. You are not allowed to promote your sponsors on Twitter, Facebook, Instagram, or any other social media properties.

Products and giveaways: Women’s March Global, Women’s March, or Women’s March Chapter products may be purchased by your Chapter and given away at Events. Women’s March Global, Women’s March, or Women’s March Chapter products may be sold at your Event. You may also post links to official Women’s March Global and Women’s March merchandise sites on your Chapter and Chapter Event sites. Any profits from these items must go back to support your Event. The Women’s March Global and Women’s March logos/brands may not be licensed for commercial purposes.

Sponsor logos on your videos: Sponsor logos may only be shown on one slide at the beginning and end of each video. This slide must be 3 seconds long at maximum and adhere to our official sponsorship slide template. Sponsor logos may not appear anywhere else in the video. Never superimpose your Event logo or a sponsor logo over the speaker’s talk or slides. Never feature rolling credits.


LIVE STREAM

Advertising: No advertising is permitted on or around your live stream. You may not advertise inside the live stream. You may not place advertisements on the live stream itself or the website hosting the live stream.

Cost: Your live stream must be free for viewers.

Distribution: Talks and other content recorded at your Event may not be distributed on broadcast television, cable television, satellite television or on-demand TV.

Live Stream Services: We recommend live streaming your Event through your Women’s March Chapter Facebook page using Facebook Live. You may use third party services but note that advertisements in, on, or around the live stream are not permitted. See more live stream guidelines here.

Livestream archive: [do we have a policy around this?]

Viewing Parties: Your Chapter may organise viewing parties around content live streamed by Women's March Global, its Chaptears, or around their Events. These viewing parties may be informal or branded as a Women's March (Chapter Name) Salon Event. You may not profit off your community attending live stream viewing parties. A small fee may be charged to cover the cost of food only. Make sure you have a subsidy system in place for those that are unable to pay the fee, no matter how small it might be.


VIDEO

Women’s March Global YouTube: You must upload your Chapter Event videos to the official Women’s March Global Youtube Channel within one month of your Event. Do not upload your videos anywhere other than the official Women’s March Global YouTube Channel. We will put your videos onto the Women’s March Global website on the work-day after your videos have been uploaded to YouTube. As such, videos MUST be properly named and tagged as soon as you upload. Please follow specific naming guidelines and upload instructions. You must confirm that all the images, music, and footage used in your video are cleared for redistribution on YouTube. Securing rights to any copyrighted materials is entirely the responsibility of the Event Organisers. Here is information on how copyright claims may affect your videos.

Tags: When you upload to YouTube, add our required tags: country, city, the language the talk was given in, and the official Event name. Include any additional relevant tag you can think of. The more tags that are added, the easier it is for interested parties to locate your video.

Other Distribution: Talks and other content recorded at your Event may not be distributed on broadcast television, cable television, satellite television or on-demand TV. You must upload your Chapter Event videos to the official Women’s March Global YouTube Channel.

Video Content: You must open each video with your officially licensed Event name and logo. Closing sequences are optional. You may never use the Women’s March Global or Women’s March logo alone without your Chapter Name, and you may only use your approved Women’s March Chapter logos. Do not put watermarks, text, or other labels onto the videos. No picture in picture allowed. Do not superimpose your Event logo or your videographer’s information. Sponsor logos may only be shown on one slide at the beginning and end of each video. This slide must be 3 seconds long at maximum and adhere to our official sponsorship slide template. Sponsor logos may not appear anywhere else in the video. Never superimpose your Event logo or a sponsor logo over the speaker’s talk or slides. Never feature rolling credits.

Video Editing:

  • It is helpful to create short content, i.e. one or two speakers per video, for sharing on social media.
  • Many people view social media videos on their phone or laptop, and therefore see it on a very small screen. Use the most engaging shots you have of the crowd and speaker(s). For speakers, use close-ups (collarbones and up) or medium close-up (mid-chest and up) shots when available so that the speakers fill up a large portion of the screen.
  • Remove filler words like ‘umm’, but do not cut out so many that the video becomes choppy and the edits become distracting.
  • If there is imagery, such as a slideshow, try to gain access to the digital files so you can cut to the slides.


PHOTO

Release Form: Before covering an Event, photographers must sign this release form stating that they will release the photos under the Creative Commons ‘Attribution - Noncommercial - NonDerivative’ license and authorise Women’s March Global, Inc. to replicate and distribute their photos for publicity releases, program marketing, and in print and online Women’s March Global, Inc. properties.

Creative Commons: Photos of Women’s March Chapter Events must be released under a Creative Commons license (‘Attribution - NonCommercial - NonDerivative’), so they can be freely shared and reposted.

Credit: When posting photographs anywhere (e.g. on Instagram), clearly credit the photographer in metadata, captions and tags.

Flickr: Do we have a place where we want all of our photos uploaded?

Resolution: Shoot and upload photos in the highest possible resolution. (For JPEGs to be considered ‘high resolution’, they must meet or exceed a minimum of 7x5 @300 dpi.) If large file sizes cause bandwidth or storage problems, contact support@womensmarchglobal.org.

Photo editing: Do not modify photos unnaturally e.g., do not adjust contrast, color balance, apply filters, or airbrush in a way that makes them look unrealistic.

Watermarks: Do not put watermarks, text, or other labels onto the photos. Do not superimpose your Event logo or your videographer’s information.


CHAPTER & EVENT WEBSITES

WomensMarchGlobal.org: Once your Women’s March Chapter is approved, you will be given access to your Chapter’s dedicated page on www.womensmarchglobal.org. Each Event you host will also be given a dedicated page on www.womensmarchglobal.org. Your first responsibility is to keep these pages updated in order for your local, regional, and the Global Community to see what you are doing.

Domain: It is your choice to create a standalone website for your Chapter. The Chapter URL needs to mirror your approved Chapter Name e.g. www.WomensMarch(ChapterName).org. The .org domain should be your first choice. You should also acquire the top-level domain of your country (e.g. .fr for France). as well as the .com and .net addresses to prevent cyber squatters. Your site URL will be https://womensmarch.global/<ChapterName> where <ChapterName> is the approved Chapter Name issued at registration. In addition, if you are issued a dedicated URL (e.g. www.WomensMarchGeneva.org), then this vanity URL will be forwarded to your hosted site. We strongly recommend that your Chapter leverage the sub-site hosted by Women’s March Global. With this option, you’ll benefit from Women’s March Global’s technical resources, security, performance, and managed hosting service.

Domain ownership: Once your Chapter license is approved, Women’s March Global will purchase the URL/domain for your Chapter’s website. This will be given to your Chapter Leadership Team for use by your Chapter for as long as your Chapter has a valid Women's March Global Engagement Agreement.

Domain squatting: You may only acquire the domain name related to your approved Chapter. You may not domain squat on other Women’s March Global and Women’s March URLs.

Website content: If you host a standalone site, your site's homepage must include the following:

  • Your approved Chapter Name and logo.
  • A link back to the Women's March Global homepage.
  • A link to language options.
  • A clear link to the section of the site that describes what Women's March Global is.
  • This explanation of your Women’s March Chapter: What is Women's March (Chapter Name)?: Women's March (Chapter Name) is a local Chapter and community organisation of Women's March Global. Women’s March Global Chapters are independent and operate under an free license from Women’s March Global.
  • A footer with the following language: This Women’s March (Chapter Name) Chapter is operated as an independent entity under free license from Women's March Global and Women’s March.
  • On your Event site, a footer with the following language: This is an independently organised Women’s March (Chapter Name) (Event Type) operated under a license from Women's March Global and Women’s March.
  • A promotional area for Women's March Global programs, local affiliate and partner organisations, regional activities, and national activities.

Unacceptable content: You may not display any content associated with: weapon manufacturers, tobacco companies, alcohol companies, politicians, companies that violate World Health Organization codes of marketing, PAC-type orgs and/or religious organisations.

About page: In addition to general info about your Chapter, your site is required to include the following in a dedicated About section:
What is Women's March Global: Women’s March Global empowers communities, organisations and individuals to start Chapters, take action, organise events, mentor, and learn. Women's March Global Chapters are run independently, under a free license from Women's March Global. Women's March Global is the global, sister organisation of Women’s March.
What is Women's March: Women’s March is a U.S.-based women-led movement providing intersectional education on a diverse range of issues and creating entry points for new grassroots activists and organisers to engage in their local communities through training, outreach programs, and events.
What is Women's March (Chapter Name) Chapter: Women's March (Chapter Name) is a local Chapter and community organisation of Women's March Global. Women’s March Chapters operate under an independent license from Women’s March Global.

Images: Never use the Women’s March or Women’s March Global logo or Women’s March or Women’s March Global images on your website or any other promotional materials. You may only use your Women’s March Chapter Event's logo and your Women’s March Chapter images.

Sponsors: Create a dedicated page on your Chapter’s website to list your sponsors, partners, and supporters. Make sure to link to this page in your Chapter’s global navigation. Your sponsor logos may not appear on the homepage of your Chapter website. Your partners and sponsors may not promote their agenda at your Women’s March Chapter Events, on your Women’s March Chapter standalone website, or on your Women’s March Global Platform Page.