How to Live Stream

This is a section from our more in-depth video guidelines. To view these guidelines in their entirety, click here.

Offering a Live Stream is a great way to promote and amplify your Women’s March Chapter Event and allow other Chapters to view and participate in your Event. It is also a great way for Chapters with opposing points of view, cultures, and politics to understand different perspectives.

Choosing the right platform for your live stream

The best way to live stream your Event is on your Women’s March Chapter’s Facebook Page using Facebook Live. This makes it easier for other Chapters, community members, and partner organisations to share your live stream so that it can reach the most viewers.

You can live stream your Event via a third-party website or with a third-party service, but keep in mind – advertisements in, on, or around the webcast are not permitted.

Live Stream Management

Your Event Page

As soon as you have the URL for your live stream, add it to your Event page and Chapter page on Facebook, your Event page on the Women’s March Global platform, and if applicable the Event page on your Chapter website. If you know you’ll be live streaming your event but are unsure of the URL, add a link to your Facebook page or the URL in which your live stream will appear or be promoted so that your followers know when and where to look.

Viewing parties

Live stream viewing parties are an excellent way to make your Women’s March Chapter Event accessible to a larger community. These parties allow you to organise a group of people who are not able to attend your Event, but will be watching it live at another designated venue using your live stream. You're allowed to organise viewing parties around your Women’s March Chapter live stream, with the following guidelines:

• Your live stream must be free to all viewers and guests.
• Please limit advertising around your live stream where possible. You may not advertise inside the live stream. You may not place advertisements on the live stream itself, or the website hosting the live stream.

Live Stream Best Practices

• Make sure to get shots of the crowd as well as the stage so that the viewers can get a sense of the scale and environment of the Event.
• It is helpful to have multiple people shooting live streams at the Event so that if one is not working well or isn’t in an ideal location, there are others to choose from at any given time.
• It is important to hold the phone steadily so that the viewers can clearly see the Event.
• It is helpful for the live stream to be close to the speakers for both visual and sound quality.
• Be sure to hold the phone horizontally (landscape), and never vertically (portrait).
• Because live streams are using data or wifi, it is helpful to turn on your phone’s personal hotspot when doing a live stream. Ideally, the live streamer is someone with unlimited data on their phone.
• If using a third-party live streaming app:
  • Add ‘lower thirds’ for the name of the Event and the names of speakers when they are speaking if the third-party tool has the option to do so. A 'lower thirds' template can be found here.
  • Add your Chapter logo in top right corner of the live stream if the third-party tool has the option to do so.