Social Media + PR

Social Media + PR

Social media pages and online platforms allow us to connect and communicate with the world. We can share what is going on within the Global community and take part in emerging conversations. Social posts can help educate and mobilise people around the issues in our H.E.R.S. Framework and Unity Principles. Review the full Social Media Guidelines to learn how to best use your social media pages.

Best Practices

Respect other people’s opinions. Avoid profanity, offensive statements, illegal content, unwanted solicitations and anything else that might otherwise violate members of the community. We ask that you stay focused on issues related to women’s rights and each pillar of the H.E.R.S. Framework, avoiding self-promotion or the promotion of companies and initiatives that do not align with the Women's March Global mission. PACs or political organisations may not use the Women’s March Global platform or Women's March Global Chapter Events to promote their agenda.

Tools and Platforms

Online platforms and social media help communicate your message. Your Women’s March Chapter may set up any of the following properties:

  • REQUIRED: Dedicated Women's March Chapter page on www.womensmarchglobal.org and your own Chapter Website
  • Facebook
  • Twitter
  • Instagram
  • Tumblr
  • Region-specific social media tools (approved upon request)
  • YouTube in connection with your Event video playlists
  • Other new properties or channels as they emerge (approved upon request)

Ownership

All social media properties belong to the Women's March Chapter.

The Women's March Chapter Ambassador should take out all social media properties and provide admin access to one or more individuals on the Chapter’s Leadership Team, as well as to the Women’s March Global Communications and Social Media Director.

At the end of the two-year term, all properties must be handed over to the the new Chapter Leadership Team.

If the Women's March Chapter license ends or is revoked for any reason all social media properties become the property of Women's March Global.

Guidelines for Tools and Platforms

Facebook: We encourage you to use a Facebook page to promote your Chapter and connect your members. Your Chapter’s Facebook page allows you to share Women’s March Global news and updates and engage in dialogue with your local community. Key individuals on your Chapter’s Leadership Team should be invited in as admin. Your Facebook page name will mirror the approved name of your Women's March Global Chapter.

Twitter: We encourage you to take out a Twitter account for your Women's March Chapter. This will add the voice of your Chapter to the global conversation, amplifying the work of the global community. The name of your Twitter handle should mirror your approved Chapter name in our recommended format, for example, @WM(City Name).

Instagram: We encourage you to take out an Instagram account for your Women's March Chapter. You can share a visual representation of the movement through photos, artwork, and graphics. The name of the handle should mirror the approved name of your Women's March Chapter in our recommended format, for example, @WM(City name).

Email lists: Chapter email lists are the property of the Chapter and should be used only to promote or communicate information about Women's March events and activities.

PR

The Women’s March Chapter Ambassador is the spokesperson of the Chapter and is the only one who may represent and talk about Women’s March Chapters and local Marches, Actions and Salon events with local press. All Chapter Ambassadors will receive media training by attending a Women’s March Global Media Training Webinar.

News Releases: All news releases on a country level require Women's March Global approval before release. For approval, please email your draft to media@womensmarchglobal.org. When writing your news release, make sure to include the short paragraph describing: What is Women's March Global and What is Women's March. We will aim to turn this around in 36 hours.

Resources: The Women’s March Global wiki is a great place to share resources and best practices created by all of you. There is no reason to reinvent the wheel. Less resourced Chapters will greatly benefit from resources that other Chapters have created, so please take the time to upload documents to our shared commons.